The Great Peanut Butter Amnesty.
I was feelinging desperately sorry for those poor visitors to the market who tasted my good spread and cursed their misfortune at having just bought a new jar of some ghastly Chinese or Australian -made muck that they felt they would have to eat up first.
The solution, of course, was to declare an amnesty, swapping their nasty slime (half a jar or better) for a 200g jar of Really Good peanut butter. And giving the surrendered stuff to the Brook Sanctuary for their rat traps.
It was terrifyingly successful. The Leader, our local weekly here in Nelson, put the story on their front page, with a full colour photo of my self.
The amnesty ran for a month. I gave away hundreds of jars and collected a massive pile of gaily coloured jars of the slop that dare not speak its name.
The Leader, front page 21. August 2008 -